Dec 03 | Administrator
SCTI has engaged us to re-brand it as a leading local provider of quality academics and career training for the 21st Century job market.
These high-visibility outdoor boards are the most recent phase of our campaign.
Nov 18 | Administrator
Perhaps the most important thing about 2010 is—it’s not 2009. The simple fact that a new year brings a new start (at least, psychologically) is something smart marketers should capitalize on.
One way to do this is by shifting emphasis from the Drastic Discount Syndrome of 2009 (“99% Off Everything In Stock!!!”) to a strategy of offering moderate value added extras with your products and services.
Examples of this range from a hotelier offering a free bottle of wine with bookings to a luxury auto dealer offering a free meal at a tony restaurant with every vehicle purchase. The idea here is to shift the perception of value from extreme discounts to enhancements that make consumers feel they are getting a good deal—and more.
2010 is also a good time to remind yourself why people buy your products and services in the first place:
Consumers buy products and services to fulfill emotional as well as physical and material needs. Now—during this emotionally stressful time in our nation—is an ideal time to stress the happiness, security, fulfillment and pleasure your customers can expect from your products and services. This message, which should always be central to your marketing and advertising efforts, is even more important today, given the tone and tenor of the times.
These are just a few of the many strategies we’re implementing for our clients for the upcoming year. We’d be glad to share more of our thinking with you, including solutions for your business.
Nov 18 | Administrator
Please study the photograph above and write your caption below, as well as the charity you would want $50 to be sent to in your name. The contest closes on January 1, 2010 at midnight. Our Creative Director Dan McDonald will judge. Winner will be notified by email so please include your email address.
Nov 18 | Administrator
Patterson/Bach Communications has been selected by StarPort Cambata Aviation International, with headquarters at Orlando-Sanford International Airport, to provide advertising services, including creation and production of sales and marketing materials.
StarPort’s new advertising campaign focuses on reaching business and luxury aircraft owners, highlighting the company’s maintenance and fixed-base operator (FBO) services.
“Patterson/Bach was recommended to us because of their abilities to create an advertising campaign that resonates with our customers,” said Joe Betzler, vice president of StarPort. “Their experience in serving multiple clients in the aviation industry made Patterson/Bach a great choice for StarPort.”
“We look forward to providing fresh thinking to StarPort, which will give our advertising and creative teams an opportunity to showcase the company’s value proposition through new marketing collateral,” said Tim Bach, owner and president of Patterson/Bach. “Our goal is to drive new business to StarPort despite a challenging economy.”
Nov 18 | Administrator
Patterson/Bach Communications has been selected by Tampa-Hillsborough County Expressway Authority (THEA) to provide communication services to the Authority for its conversion of Lee Roy Selmon Expressway to All Electronic Tolling (AET) by September 2010.
“The Authority is extremely pleased with our selection of Patterson/Bach Communications as our consultant for this very important project,” said Susan Chrzan, communications manager for THEA. “The conversion of the Selmon Expressway is an important strategic move for the Authority and a huge benefit to our customers.”
Patterson/Bach was selected from local and national firms to provide strategic marketing communications services, including comprehensive public relations, advertising, marketing, video production and interactive media. The account begins this month, leading up to the AET conversion in September 2010.
“Our team’s experience in marketing transportation organizations allows us to support the Authority in its effort to go cashless,” said Tim Bach, president of Patterson/Bach. “Patterson/Bach understands how to effectively inform and engage target audiences and, in this case, promote the advantages of an AET system, including time- and money-savings, as well as the safety and environmental benefits.”
Nov 17 | Administrator
In the Chinese Zodiac, 2009 was the Year of the Ox. It should’ve been the Year of the Skunk. Unfortunately, 2010 is going to smell a bit like its predecessor.
In the upcoming year, the economy is predicted to make an upswing, but unemployment nationwide could move above 10 percent. The wars in Iraq and Afghanistan will continue into 2010, and relations with nations such as Iran, China, Russia and North Korea could play an important, yet hard to predict, role in the course of world events. We could also see some silver linings in things such as stable gas prices into the summer of 2010.
At Patterson/Bach, we’re calling 2010 the Year of the Ostrich Removing His Head from The Sand and Taking a Peek Around. Or: the Year of Cautious Optimism. Consumers, we believe, will continue to carefully steward their wealth as a hedge against unemployment and other economic calamities. At the same time, 2010 marks a turning point in the minds of many, and any encouraging developments domestically or internationally could influence consumers to spend more, satisfying pent up demands for things they need—and things they want.
Aug 03 | Administrator
Enter Patterson/Bach Communications Photo Caption Contest by writing a clever, humorous caption for this photo. If your entry wins, we’ll send a $50 check in your name to your favorite charity. So get writing—and good luck!
Post your caption below.