Nov 12 | Dan, Creative Director
Pursuing an ambitious expansion plan, P/B client CenterState Bank has grown to 55 branches, including entries into many new markets in the Central Florida region. CenterState Bank asked us for ideas to quickly establish the bank in its new markets and create heavy foot traffic in both new and existing branches.
We had just the solution: a brand new 2012 Mustang Convertible, the coveted prize in the “Life’s A Breeze” Contest we created for CenterState Bank. Through print, radio, online, social media and in-branch advertising we spread the word, inviting qualified persons to drop by their nearest CenterState Bank branch and enter the contest.
We also hosted on-site events at each branch where the Mustang convertible was on display, along with food, refreshments and other enticements. To help convert contest entrants into customers, we offered a “Three Free” package including free checking, free debit card and a free gift to people who opened new accounts at CenterState Bank.
The contest took off like a Mustang on the open road—the four-month promotional campaign drove more than 15,000 entrants to CenterState Bank branches, one of whom whisked off with the beautiful Mustang convertible. CenterState Bank management was so pleased with the results of the “Life’s A Breeze” Contest that they have us busy planning another customer acquisition promotion.
Kudos to CenterState Bank for the huge success of the “Life’s A Breeze” Contest!
Interested in running a sweepstakes, contest or marketing campaign for your company? Email firstname.lastname@example.org to learn more!