Jul 09 | Greg O., Senior Account Manager
With more and more individuals realizing the importance of a solid education in this economy, academic and career-focused institutes are becoming more aggressive when reaching out to prospective students. Using a targeted online marketing strategy, one educational organization has implemented a successful digital advertising campaign to attract new students.
Sarasota County Technical Institute (SCTI), a specialized training school, provides 39 different programs and offers continuing education for those who are currently employed and in need of new licenses or certifications. SCTI began 2012 by rolling out a digitally focused campaign from Patterson/Bach. The graphics, which run through geo-targeted online advertising, such as Google keywords, seek to usher potential students to the SCTI website where they can learn more about the school from current students, SCTI alumni, and prospective employers. The ads feature the message, “Get the education you need for the career of your choice,” highlighting SCTI’s profession-focused academic plans. The ads are scheduled to run throughout 2012, giving SCTI maximum coverage through a high-traffic environment.
In the campaign’s first month of running, the ads have received over 219,000 total impressions, including increased clickthroughs and site visits from mobile and tablet devices. Of all visitors to SCTI’s website, 35% are new visitors. The ad campaign is growing visitors and raising the amount of potential student interest.
Call Patterson/Bach for creative, effective solutions to your advertising needs at (407) 645-1880.