P/B continues its commitment to providing real-world experience for college students who seek to supplement their education with work experience. To support this ongoing commitment, P/B is excited to have Kaitlyn Robbins interning with us this summer.

Kaitlyn will start her senior year at University of Florida in fall 2012 and is set to graduate with a public relations degree next May. Before coming to intern with Patterson/Bach, she was an intern with Alpha PRoductions, a student-run public relations company.

Kaitlyn supports the team in the areas of primary and secondary research, social media management, and writing and editing.

Hannah DeBevoise joined as assistant account executive at Patterson/Bach in April. Here at P/B, Hannah works with a diverse roster of clients providing media relations, social media management, writing and editing services, to name a few.

Hannah previously worked with the media relations team at Florida Hospital where her responsibilities included assisting with public relations research, writing, media relations, and social media management. She is a graduate of Stetson University with a bachelor of arts in communication studies and journalism.

She enjoys browsing local farmers markets, visiting historical locations, and tasting all sorts of new foods.

Patterson/Bach is already hard at work on the research and branding phases of a complete advertising and public relations campaign for a new attraction in Orlando’s famous tourist district. Our account services include primary research; branding; creative development; media planning and buying; website design and programming; digital media; and public relations for the attraction.

Prepare yourself for an indulgent experience traveling through both the historic and delicious world of… Stay tuned as Patterson/Bach helps the new attraction unveil itself to Orlando and tourists from countries around the world.

Would it surprise you to know recent studies show more than 25% of American adults are using location-based services? With the growth of mobile technology, your audience is using these services to find local recommendations, opinions, and specials. If you’re not using this to your advantage and reaching out to potential customers, what are you waiting for?

Recently, a retailer doubled its store traffic, with nearly half being first-time customers, through mobile promotions coupled with traditional advertising.

In another example, one of America’s largest pizza chains gained social media traction with its use of a handy mobile app, which helped them surpass more than $1 million in sales in just 3 months. They continued to foster mobile and online interaction by teaming up with Foursquare to offer location-based rewards for customer loyalty. Even well-known hotel chains are looking at ways to deliver localized content and partnering with search engines to keep clients connected.

The development of new location-based services is at an all-time high. New studies estimate nearly $2 billion will be spent by companies on location-based mobile campaigns in 2015. You could be missing out on an audience who’s searching for you. At Patterson/Bach, we know how to deliver your message to the right people at the right time and at the right location.

Call Patterson/Bach at 407-645-1880 to learn more about how to effectively promote your brand with location-based social media.

P/B has once again been selected to provide integrated marketing communications services to The Craft & Hobby Association (CHA). The agency’s account services include advertising, branding, marketing, digital media and public relations for the CHA Conference & Trade Shows through 2013.

“Patterson/Bach was selected out of several national and regional companies because of its expert strategic planning and ability to deliver high-quality integrated communication services at a fair and reasonable rate. Leveraging Patterson/Bach’s expertise in the convention, travel and tourism industries will be a great asset for CHA,” said Tony Lee, vice president of meetings and expositions for CHA.

CHA holds two B2B events each year in January and July. These events are the oldest and largest craft and hobby trade shows in the world.

Patterson/Bach has been selected by three local organizations to provide integrated marketing communications services. Patterson/Bach was chosen by Lighthouse Central Florida, MetroWest Master Association, and Technologies Management, Inc. to provide each with a combination of full-service offerings, from advertising, media buying, branding, and marketing to research, public relations, and internal communications.

“If you want your target audiences to hear you, there’s no better time than now. With many organizations retreating in challenging economic times, there’s less ‘noise’ in the marketplace,” said Tim Bach, president of Patterson/Bach Communications. “We’re encouraged to see these organizations and others be aggressive and optimistic.”

Lighthouse Central Florida
Lighthouse Central Florida (www.LighthouseCentralFlorida.org) selected Patterson/Bach to provide research, creative development and public relations services for the non-profit organization. Lighthouse Central Florida offers education and training services to people of all ages who are visually impaired, from no sight to varying degrees of low vision.

“We chose Patterson/Bach because of their passion for our mission and truly understanding the challenges of communicating our message that was immediately apparent. They were excited about working for us and that got us excited about working with them,” said Lee Nasehi, president and CEO of Lighthouse Central Florida.

MetroWest Master Association
Patterson/Bach will provide research, creative development, marketing, and public relations services to MetroWest Master Association (www.MetroWestMaster.com), which serves as the guiding organization for the award-winning, master-planned community in Orlando.

“MetroWest is well aware of the competitive climate in commercial and residential real estate at this time due to the economy. We want to proudly promote all the assets of MetroWest, which include A schools, award-winning landscaping, and golf course and great location, to attract buyers into our community,” said Carl Shakarian, president, MetroWest Master Association.

Technologies Management, Inc.
Patterson/Bach was selected to provide marketing, interactive, and public relations services to Technologies Management, Inc. (www.TMinc.com), a regulatory consulting firm to companies in the telecommunications and other utility industries.

“We chose Patterson/Bach because we were impressed with how well the entire organization listened regarding our objectives and market goals. Their ideas and talents are a good fit with our entrepreneurial spirit and we share great chemistry,” said Connie Wightman, president of Technologies Management, Inc.