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	<title>Patterson/Bach Communications, Inc.</title>
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		<title>Fishing Nirvana</title>
		<link>http://pat-bach.com/blog/?p=1276</link>
		<comments>http://pat-bach.com/blog/?p=1276#comments</comments>
		<pubDate>Mon, 12 Nov 2012 16:22:37 +0000</pubDate>
		<dc:creator>Tim, President</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[If you&#8217;re a fisherman then you know what I’m talking about. The Florida Keys are like no other place on earth for fishing, be it with a pole, a fly rod, or a spear gun. 

The underwater typography lends itself to some of the best and most diverse fishing found anywhere. All in one day [...]]]></description>
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		<title>Mustang Convertible Contest Drives 15,000 Entrants to CenterState Bank</title>
		<link>http://pat-bach.com/blog/?p=1258</link>
		<comments>http://pat-bach.com/blog/?p=1258#comments</comments>
		<pubDate>Mon, 12 Nov 2012 16:01:45 +0000</pubDate>
		<dc:creator>Dan, Creative Director</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Pursuing an ambitious expansion plan, P/B client CenterState Bank has grown to 55 branches, including entries into many new markets in the Central Florida region. CenterState Bank asked us for ideas to quickly establish the bank in its new markets and create heavy foot traffic in both new and existing branches.
We had just the solution: [...]]]></description>
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		<title>PB&#8217;s Welcomes Newest Graphic Arts Intern</title>
		<link>http://pat-bach.com/blog/?p=1313</link>
		<comments>http://pat-bach.com/blog/?p=1313#comments</comments>
		<pubDate>Fri, 02 Nov 2012 21:09:42 +0000</pubDate>
		<dc:creator>Dana, Director of Public Relations</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[P/B  Welcomes Hannah Smith, a senior at the University of Central Florida as  our newest Graphic Arts Intern. We couldn&#8217;t have asked for a more  talented and professional student to spend the Fall with us.
Hannah is already working closely with Greg Trippe, our art director and Dan McDonald, our creative director to [...]]]></description>
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		<title>Promoted Posts? Promoted Tweets? Are They Worth It?</title>
		<link>http://pat-bach.com/blog/?p=1303</link>
		<comments>http://pat-bach.com/blog/?p=1303#comments</comments>
		<pubDate>Fri, 02 Nov 2012 17:07:12 +0000</pubDate>
		<dc:creator>Hannah, Assistant Account Executive</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[In the past few months, social networks have been vamping up the opportunities for business on their platforms. Just after Facebook&#8217;s IPO bust, they launched &#8220;Promoted Posts.&#8221; Business on Twitter have the opportunity to promote their Tweets. If your business uses Tumblr, you can &#8220;pin down&#8221; your posts. What does it all mean?

The basic idea [...]]]></description>
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		<title>Ciao – Pizza, Anyone?</title>
		<link>http://pat-bach.com/blog/?p=1290</link>
		<comments>http://pat-bach.com/blog/?p=1290#comments</comments>
		<pubDate>Thu, 01 Nov 2012 16:26:12 +0000</pubDate>
		<dc:creator>Linda, CFO</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Northern Italy was our destination – Lake Garda, the largest lake in Italy. What a gorgeous area! My husband Kevin and I were invited by our friend Sally to come along on her house trade to stay in an apartment in Toscolano-Maderno, a small town on the hillside with views of the lake and the [...]]]></description>
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		<title>Web Redesign Makes Sarasota County Government Site More seamless, User-friendly, and Cool.</title>
		<link>http://pat-bach.com/blog/?p=1269</link>
		<comments>http://pat-bach.com/blog/?p=1269#comments</comments>
		<pubDate>Thu, 01 Nov 2012 16:07:26 +0000</pubDate>
		<dc:creator>Dan, Creative Director</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[There’s no law that says a government website has to be dull and stodgy—especially when that site is for sunny, beautiful Sarasota County. Sarasota County Government (SCG), a new P/B client, recently asked us to redesign its website, and in doing so:
• Create a more effective way to communicate with multiple audiences (residents, visitors, business, [...]]]></description>
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		<title>Chat speak in advertising? IMHO …</title>
		<link>http://pat-bach.com/blog/?p=1256</link>
		<comments>http://pat-bach.com/blog/?p=1256#comments</comments>
		<pubDate>Wed, 12 Sep 2012 16:11:03 +0000</pubDate>
		<dc:creator>Dan, Creative Director</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[digital advertising]]></category>

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		<description><![CDATA[Chat speak, message board shorthand that distills comprehensible words and phrases into bits of alphabet soup (LOL, BTW, FWIW, etc., etc.), is, broadly speaking, either acceptable—or abominable. Which view you take depends on a host of factors, the most telling of which, alas, may be your age. Me personally, I find chat speak abominable … except when I use it.]]></description>
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		<title>Books v. e-Books : A Tie in the Literary Boxing Ring</title>
		<link>http://pat-bach.com/blog/?p=1253</link>
		<comments>http://pat-bach.com/blog/?p=1253#comments</comments>
		<pubDate>Wed, 29 Aug 2012 20:39:30 +0000</pubDate>
		<dc:creator>Hannah, Assistant Account Executive</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[e-readers]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[reading]]></category>

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		<description><![CDATA[I bought a Nook. ... I felt like I was betraying centuries of literary geniuses, the spines of written masterpieces crumbling under my electronic page-turner. ]]></description>
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		<title>Intern Insight: Confessions of a Summer PR Intern</title>
		<link>http://pat-bach.com/blog/?p=1250</link>
		<comments>http://pat-bach.com/blog/?p=1250#comments</comments>
		<pubDate>Wed, 15 Aug 2012 20:22:37 +0000</pubDate>
		<dc:creator>Hannah, Assistant Account Executive</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[On the University of Florida campus it is a widely known fact that as an undergraduate you should have at least two internships under your belt before graduation. In March 2012, with this fact ingrained in my mind, I set out to find the perfect second internship. Shortly after my research efforts began I received [...]]]></description>
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		<title>Classic Advertising at the Orange Bowl Classic</title>
		<link>http://pat-bach.com/blog/?p=1242</link>
		<comments>http://pat-bach.com/blog/?p=1242#comments</comments>
		<pubDate>Mon, 30 Jul 2012 17:03:38 +0000</pubDate>
		<dc:creator>Greg T., Art Director</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[vintage advertising]]></category>

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		<description><![CDATA[My dad was recently cleaning out some old filing cabinets when he came across his game day program from the 1965 Orange Bowl Classic. Alabama (YEAH!) vs. Texas (booo).

Not only is it incredibly interesting from the view of this Alabama fan, seeing the old legends of the game, but the graphics and designs in the [...]]]></description>
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