Apr 05 | Dan, Creative Director
Normally, when an advertising agency presents a client with several new advertising campaigns, the hope is the client will love at least one of them enough to say, “Let’s run with it.” Recently, however, we had the pleasure of hearing one of our clients say, “We love’ em all—let’s run ‘em all!”
That client is Kissimmee Gateway Airport, which plans to run each of the three campaigns we presented to them recently. Having run a previous P/B campaign for several years, the Airport felt it was time for new messaging and new advertising, especially with the National Business Aviation Association’s (NBAA) annual meeting coming to Orlando in October. Our newly created campaigns (with one ad from each campaign pictured here) range from business-like to fun-and-clever in their approaches, but each touts the Airport’s primary selling points to corporate pilots, schedulers and dispatchers, and private plane owners:
• The Airport’s close proximity to Orlando’s attractions, the Orange County Convention Center, and other top Central Florida destinations.
• Exceptional service and amenities the Airport offers through its four fixed-base operators.
• A historic Warbird Museum, adventure flights in WWII-vintage aircraft, and an 18-hole golf course adjacent to the Airport.
“With three great campaigns to choose from, we figured we may as well run them all,” says Director of Aviation Terry Lloyd. The plan is to run each campaign for a year, giving the Airport a nice stockpile of fresh marketing materials. “The different graphic approaches of each campaign will hold the attention of readers, while the consistent messaging will drive home our sales points without seeming old or stale,” says Lloyd.
Naturally, we’re pleased and proud to get such an enthusiastic reaction to our work. And we look forward to helping our client land (pun alert!) more business as the airport “Closest to the Magic of Orlando.”
Call Patterson/Bach for creative, effective solutions to your advertising needs at (407) 645-1880.