Apr 05 | Greg O., Senior Account Manager
Most organizations are searching for social media strategies that engage users and create a substantial following. In November 2011, Tampa Hillsborough Expressway Authority (THEA) announced a partnership with Tampa Bay Times Forum, and Patterson/Bach crafted a strategy to turn to their partnership into a social media sweepstakes success.
P/B took hold of THEA’s Facebook fan page and began giving away tickets to Tampa Bay Lightning games throughout their 2012 season at Tampa Bay Times Forum. Using a customized-Facebook application, P/B increased THEA’s fan base by 100% in the first 24 hours of the sweepstakes!
Check out THEA’s official Facebook fan page to see the customized sweepstakes tab for yourself, and contact P/B if your company is in need of a successful social media campaign by calling 407-645-1880.