May 08 | Dan, Creative Director
Sanford-based Federal Trust Bank has good news to share with the public, and it’s getting the word out through a bold, straight-talking ad campaign created by Patterson/Bach.
The message: Federal Trust Bank is well-capitalized and ready to meet the banking needs of businesses and individuals.
While 2009 was a challenging year for Federal Trust, its acquisition by Hartford Financial Services Group, Inc. puts it in a position of strength for 2010 and beyond. The new ad campaign communicates these points in a manner that builds confidence and credibility with customers. The ads also invite customers to discover and take advantage of Federal Trust’s strength and stability. The new campaign comes at a time when community banks, such as Federal Trust, are expected to play an increasingly important role in the nation’s economic recovery. Federal Trust is committed to making a positive difference in each of the communities it serves.