Dec 07 | Dana, Director of Public Relations
The Salvation Army kettle bells are ringing outside our neighborhood shopping plazas. The weather report forecasts chilly nights. Local retailers are extending store hours. And Alvin and the Chipmunks have taken over the airways on various radio stations. I guess this could only mean one thing—Christmas is here!
It’s time to book Santa, put on the elf suit, and lure last-minute buyers. But what is the best way to woo these penny-pinching consumers and overcome slow sales this holiday season? Thanks to yet another challenging economic year, coupons continue to be the most effective tool to boost holiday sales.
Coupons are a hit with virtually all demographics. They provide the money-saving incentive to draw customers plus the urgency to buy right away. And coupon promotions are equally attractive to upper and lower-income households, making them a speedy, smart way to increase holiday sales.
Whether consumers buy in-store or online, they’re researching and shopping the Internet before making a purchase. This shift in the sales cycle has led to the rise of the online coupon. Send your customers a coupon by e-mail, or make them available for download on your Web site. There are also a number of online coupon sites where you can post your coupon (some sites charge a fee for posting).
Newspaper, direct mail and in-store are popular offline tactics used to stimulate sales. Newspaper ads continue to perform when they carry the right coupon offer and are placed in appropriate papers that match your target audience. Direct mail allows you to mail your coupon to customers in a narrow geographic market area, such as a 10-mile radius surrounding your retail store. And a coupon distributed to customers in your retail store can bring last-minute shoppers back if the coupon remains valid until Christmas.
No matter how you distribute them, you can be sure customers will respond to the savings and convenience of coupons.