Text “Your Message” to 2010
Nov 18 | Brian, Director of Marketing
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the Unites States. What does this mean for the mobile marketing framework?
The reality is that mobile marketing is not a one-hit wonder, but rather a robust pyramid comprised of several layers that individually and collectively can elevate a brand’s awareness and drive positive consumer action.
SMS Text Messaging
According to CTIA, more than 160 million people in the U.S. are on a text plan and the average age of a “texter” is 38. Taking these numbers into account it should surprise no one to discover that SMS gives brands the greatest reach and taps into the behaviors and interests of millions, all through a simple 160-character message. SMS is a proven mobile-marketing weapon that is driving brand awareness right now.
Mobile Web/WAP Sites
There are more than a billion web sites on the Internet, but only a small percentage has been optimized for viewing on a mobile phone with wireless access protocol (WAP). With more than 172 million phones now capable of browsing the Web, it’s easy to see the value WAP sites bring to your brand. Some of the more popular WAP mobile web sites include USA Today, The Weather Channel, and Yahoo. WAP sites typically focus on news highlights, calendar events, and the like.
Social Networking on a Mobile Phone
Did you know that in one-month alone, comScore reported more than 27 million people accessed a social networking site from their mobile phone? By creating a branded Facebook page or Twitter account, companies can connect with this audience, giving them a chance to engage with the brands they care about, all from their mobile phone.
Mobile Banner Ads
The banner ad has been a core component of online advertising campaigns for years and now is making its mark in the mobile world. Verizon found its mobile banner ad click-though rates to be 2 percent, compared to the .3 percent achieved from the online counterparts.
Mobile Applications (Apps)
Mobile applications will continue to become more pervasive and influential in 2010. As the iPhone App Store continues to grow, others will follow suit. With the BlackBerry App Store, the Google Android Application Store and the upcoming release of the Windows Marketplace for Mobile, mobile applications will have the ability to reach more than the average iPhone user.
Whether your brand taps into one layer or all layers, the opportunities exist to drive your brand to new heights through mobile marketing.
Give us a call and take advantage of our own value-added offer: a free marketing consultation, coffee and bagels on us. Call Tim Bach at 407-645-1880.