Jul 30 | Greg T., Art Director
My dad was recently cleaning out some old filing cabinets when he came across his game day program from the 1965 Orange Bowl Classic. Alabama (YEAH!) vs. Texas (booo).
Not only is it incredibly interesting from the view of this Alabama fan, seeing the old legends of the game, but the graphics and designs in the book are absolutely CLASSIC! The ads are simple, direct, and easy to understand. Car ads are the best. What appealed to readers nearly 50 years ago, still hooks people today – style, power, and dependability. And the white space in the design is used to draw the eye to the product. Today, it’s “white space? I’m not paying for white space.”
And the illustrations in the ads and the program are awesome! Obviously no computer-generated garbage. Everything was illustrated by hand with traditional media – BY REAL ARTISTS! It is certainly refreshing to see what some talented artists can do.
Look at the attached ad from Florida Power & Light promoting Florida. No stock photography, no Photoshop. Just pure talent and time, from people who put their hearts and soul into their work. It may be hokey by today’s standards, but still it’s – CLASSIC!