2010: The year of …
In the Chinese Zodiac, 2009 was the Year of the Ox. It should’ve been the Year of the Skunk. Unfortunately, 2010 is going to smell a bit like its predecessor.
Click here to continue reading
Tips for tipping the scales in your favor
Perhaps the most important thing about 2010 is—it’s not 2009. The simple fact that a new year brings a new start (at least, psychologically) is something smart marketers should capitalize on.
Click here to continue reading
Media Relations Recommendations for 2010
With the economy in a tailspin and anyone’s guess where it will take us in the new year, the implications affecting media relations are many.
Click here to continue reading
Text “Your Message” to 2010
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the Unites States. What does this mean for the mobile marketing framework?
Click here to continue reading
Lessons from the past: What advertising during the Great Depression can teach us today
Times change, but people don’t. This is an old saying, but embracing it today can be a smart idea for smart marketers. During the Great Depression, advertisers who acted on this principle were often richly rewarded. How about you?
Click here to continue reading

|